Continue and Persist
Social Practice Art2024
A social art project that reimagined the language of legal intimidation as a vehicle for encouragement, from “Cease and Desist” to “Continue and Persist”. Through a fictional law firm, users could fill out a form and send their friends an official-looking Continue and Persist letter in the mail, complete with legalese, letterhead, and a signature—urging them to persevere.
https://continueandpersist.org/
Promotional video
Reaching #1 on Hacker NewsPrinting and packing 500+ letters