Continue and Persist
Social Practice Art
2024

A social art project that reimagined the language of legal intimidation as a vehicle for encouragement, from “Cease and Desist” to “Continue and Persist”. Through a fictional law firm, users could fill out a form and send their friends an official-looking Continue and Persist letter in the mail, complete with legalese, letterhead, and a signature—urging them to persevere.

https://continueandpersist.org/




 

Promotional video



Reaching #1 on Hacker News
Printing and packing 500+ letters




Feci quia volui